A New Era in the Tourism Sector Post-COVID-19: A Study of North Cyprus
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COVID-19 has attracted a great deal of attention from scientists over the years, mainly due to its impact on tourism and the economies of countries, but several studies have been conducted focusing on the impact of COVID-19 on tourism and the economy of North Cyprus. Extensive research has been conducted on the lack of tourists, the lack of local tourist visits and the economic problems that arose during this period, but also on the post-COVID-19 period and the measures taken to recover the tourism sector in North Cyprus. Cases in North Cyprus are rare. Therefore, this research aimed to investigate the measures taken to revive and boost revenue, manage resources, cost efficiency, and operational efficiency, and increase tourist arrivals, contributing to the existing knowledge about the tourism industry post-COVID-19 on thriving and survival after its reopening. This topic addresses areas such as the impacts of post-COVID-19 on businesses, the development and changes in the industry, the strategies each of the businesses has adopted to keep the business running, and how they have been able to create interest in the tourists’ and customers’ minds whilst ensuring future growth. In this research, data were collected through face-to-face interviews with owners and managers operating in popular cities in North Cyprus via a qualitative research approach. This study contributes to the existing literature concerning thriving and surviving in the tourism and hospitality sector post-COVID-19 using North Cyprus as a case study. The world is struggling with this disease and similar diseases from time to time, which strongly affect the tourism industry. For this reason, this research will guide all future tourism-related industries regarding how to survive the negative effects of post-COVID-19 on these sectors. Therefore, the originality of this research is to give further knowledge to the hospitality sector in North Cyprus (a Mediterranean island) regarding how to cope with extraordinary situations in order to survive in the tourism industry.
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